Email Marketing

What is Email Marketing?

Promoting a business by sending emails and newsletters is what we call email marketing.
Today’s marketers need to do more with less. They need to connect with their audience
in a highly personalized way, while staying on budget. Marketers who

are good at email
marketing can connect with their customers in a highly targeted way. They will be
successful in delivering ROI and revenue back to the business.
No marketing category has the longevity of email marketing. While some marketing
trends come and go, email remains the most powerful channel available to the modern
marketer.

Why Should We Do Email Marketing?

Email is a tool that nearly everyone uses today, and it continues to grow and be more

prevalent in the lives of people around the world. There are three times more email
accounts than there are Facebook & Twitter accounts combined. Many of the top
marketers from some of the most successful companies across the world believe email is
the #1 channel for growing your business.
As a marketer, you have many channels available to reach your audience, but with
limited time and resources, you need to prioritize your efforts. Email Marketing is by far
the most effective channel to attract, engage and connect with an audience to drive
sales and revenue for your business.

How to Do Email Marketing?

In the subsequent chapters, we will be describing each stage of Email marketing in
detail. After completing this tutorial, you will surely be able to start your Email Marketing
Campaigns. Get your feet wet by setting up an email campaign. If you have a website,
put a sign-up form on it. Collect some Emails through this sign-up form. So at the end,
you can send some test emails to them.

Pros & Consof Email Marketing

The following table lists down the pros and cons of Email Marketing:

Pros

Emails direct traffic to your website.    
It is an easy way to reach mobile
customers. 
It's an effective way to keep customers
informed.
Email coupons drive online and in-store
sales. 
It's easy to customize and integrate into
other marketing tactics. Email
marketing is inexpensive.

cons

Too many e-mails from various marketers.

Spam filters catch bulk marketing emails

Inconsistent updates.

Too much online marketing

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easily.